When new business owners think about advertising their products and services, the last thing that may come to mind is giving away free stuff. “That is too expensive for a startup company,” many tend to think. Others may say, “The consumers are techier than ever these days. We should only focus on internet marketing.”
Although either notion is understandable, you should realize that the latter is most applicable to businesses whose transactions take place online. For instance, you may be selling e-learning courses, freelance services, and other personal items. However, in case your goal is to have one corner of a department store dedicated to your label or catch the interest of local consumers in the supermarket, relying on social media or making a website may not be the best marketing strategy.
One of the techniques that always work, nevertheless, is printing your logo on promotional products. Here are the perks of doing so.
- You Encourage Brand Awareness
From the get-go, you need to remember why you are trying to advertise your goods: to inform your target audience that they exist. These people might see the items on the display racks, yes, but there is a likelihood that they will not even give it a second glance since the brand is unknown. Their eyes will focus more on the competitor’s products, which may have been in the market longer. Marty Nemko, Ph.D., says that “a company trying to develop a more useful product or has a new such product needs to market it, and those are worthy activities.”
When you attach branded freebies to your goods, though, that can change the game. Folks love getting stuff for free, regardless of their status in life. If you can snatch their attention with a giveaway, it increases their awareness about your merchandise.
- You Build Up Your Reputation
Consumers may not talk about it all the time, but they keep tabs on companies that often have free or discounted items to offer. Unless there are essentials that are exclusive to a brand that does not give promotional products, they gravitate toward the ones that have freebies naturally. Alex Lickerman, M.D. wrote, “Our reputation represents the way others look at us and, as such, is at once critically important and utterly trivial.”
This fact is something that every new and old marketer should not take for granted. Whenever you provide extra merchandise without charging anything to the shopper, it enhances your significance in their heart and mind. The next time they go shopping, they may seek your goods first before looking somewhere else.
3. You Won’t Need To Employ Other Marketing Tricks
You should understand as well that it is good to make promotional merchandise because it can speak for itself. You can leave a regular product with it in the stores, and there won’t even be a necessity to hire a sales promoter. Additionally, if your freebies are enticing, the customers may promote them to their friends and relatives.
One thing you better take note of, however, is the importance of creating freebies that everyone can use at work or office for more than six months. That can come in the form of mugs, pens, calendars, or even mobile power banks.
- You Can Fare Well Among Competitors
If you own a startup company that sells clothes, fizzy drinks, shoes, and other common merchandise, you ought to know that the competition in such niches can be fierce. The brands like Gucci, Coca-Cola, Nike, et cetera not only have a massive following worldwide. They also probably have a solid marketing base that will make consumers interested in their products for decades.
The truth is that you cannot compete with the bigwigs in the industry. Despite that, your chances of boosting your number of subscribers slowly but surely may increase when you start offering free goods. In time, you may achieve the same success that others have. What matters right now is that you don’t go bankrupt. “A “competition,” by its very nature, is what psychologists call an “extrinsic incentive,” Sander van der Linden Ph.D. wrote.
To Sum It All Up
Branding promotional products means that you have to contact a wholesale manufacturer of your item of choice. You will need to cough up anywhere from a hundred to a couple of thousand dollars to get them from the factory to the market, yes. Nonetheless, when you consider the benefits mentioned above, it becomes apparent that it will all be worth it.