Lessons From The 2015 Detroit Marketing Convention

The 2015 Detroit Marketing Convention entitled Digital Summit Detroit was held in September of that year. It presented attendees with various opportunities to learn and better their companies by offering different workshops and lectures.

The convention featured a lineup of reputable speakers. One of which is Matthew Capala, President of Alphametic—a boutique search marketing agency—and professor in NYU.

With so many speakers sharing their knowledge, it’s difficult to condense and summarize what one has learned. Given that, here are three solid takeaways from the convention that every eager marketer should take to heart.


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  • Be Hands-On With Your Marketing

Company owners and managers know their business better than anyone. That’s precisely why they’re the ones who need to be involved in the nitty-gritty processes.

It’s useful to have a team that knows your vision and helps propel it forward. However, you are not your team. At the end of the day, the person who knows where the business is going and should be going is you.

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  • Establish Your Brand

Nowadays, consumers scrutinize not only the product but also the company behind it. They take into account the company’s reputation, reviews, social impact, and much, much more.

Making your product or service desirable is only part of the process. What you want to do is give your company a personality that pulls consumers in and makes them stay. Do this by establishing your company’s branding.

Is your brand fun and adventurous or does it lean more on being chill and captivating? Establishing this will help your company become more memorable and give it the personality that sets it apart.


  • Create, Analyze, Improve

In today’s digital age, it becomes easy for marketers to adjust their techniques to coincide with the changing times. Data and information are more readily available. Its collection allows marketers to pinpoint what’s working and what isn’t, what’s hot and what’s not.

It is invaluable that you collect and analyze this data whenever possible. It will give your company the knowledge needed to promote your product or service and do so in the best way possible.

While there are more lessons to be learned from the Digital Summit Detroit, these three should be present in the mind of any marketer. There is sure to be more to learn in the next coming conventions. Until next time!

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