Dealing With Marketing Stress With A Therapist

Many studies have determined marketing as one of the most stressful occupations. Around 80% of those surveyed in one study shows they are understaffed and overloaded. Factors such as bullying, changes in the work environment, lack of support, and workload often cause work-related stress. Most of these can cause trauma or other mental health problems for an individual. Thus, seeing a therapist can help improve their current state.

Marketing comes in many forms; it can either be physical marketing or digital marketing. The two have similar goals aiming to promote a particular product or service. However, their means in achieving these goals are very different. Some of the things they do in common are constant promotion and selling certain products and services, market research, analysis, and gaining a good understanding of their target market.


The two forms of marketing can be very overwhelming. For physical marketing, it is essential to have enough resources. Time is the biggest problem for this method of marketing; thus; you won’t thrive here if you are impatient or full of unrealistic expectations. However, for some people, digital marketing is more complicated. The reason for this includes low budgets, changes in Google, the diversity in tasks, and measuring of metrics. The changes in Google algorithms come often and adjusting to these changes to ensure you can keep up with your competition can be stressful.

Work-Related Stress

Work-related stress can be dangerous not only to your mental health; it can also have recurring damage to your physical health. To help you grasp the urgency of addressing this issue, here are some of the effects of work-related stress.

  • Headaches
  • Stomach aches
  • Sleep disturbances
  • Reduced productivity
  • Difficulties in Concentration
  • Easily Irritated
  • Changes in health lifestyle (smoking, drinking, drugs, and unhealthy food)
  • Anxiety
  • Depression
  • Trauma
  • Mood swings


“In order to find the proper treatment approaches and methods to improve sleep, get memory working more effectively, and lower anxiety, it is extremely important to delve into your core issues,” says Diane Roberts Stoler, EdD, a neuropsychologist, board-certified health psychologist, board-certified sports psychologist, and a trauma therapist.

The stressors that may cause these include low salaries, excessive workloads, little to no growth, low emotional and social support from the workplace, strict deadlines, and conflicting demands. These stressors are common in a marketer’s workplace.

Seeing A Therapist

Dealing with stress can be hard to overcome alone. Sometimes, seeing a therapist for a therapy for stress is what an individual needs. Given that work can impose trauma upon an individual, receiving the proper treatment can help him/her recover. One of the most effective forms or kinds of therapy for stress you can receive is Cognitive Behavioral Therapy (CBT). It is an effective treatment that helps an individual deal with an uncontrollable environment. CBT can help by allowing you to pinpoint the root cause of your problem. This way, you can identify which factors in work contribute to your stress the most. Also, through CBT, you will learn how to relax. It offers various relaxation techniques that will help you cope with your problems.




If you find it hard to schedule an appointment with your therapist or want to prevent the stress from getting any worse, have no fear! It is still possible to undergo self-treatment. Here are three techniques that might help you.

1. Create a support system

Having a circle of friends in your workplace will help you improve your condition. Sometimes all we need is help, support and some advice from people who can relate to your problems. You can also take the initiative and help them in case you feel they are struggling. Helping other people is shown to benefit you as well. Creating new friendships can also be satisfying.

2. Enforce a healthy lifestyle

Another technique to help you is by strictly following a healthy lifestyle. Go out and exercise, have a proper diet, and get enough sleep. By diverting your attention to these activities, you will eventually forget your worries. Staying healthy helps you keep a clear and balanced mind. Have a goal to get at least 30 minutes of exercise every day. “You don’t have to train for a marathon, but moving your body and light exercise is great for stress. It eases muscle tension and induces positive feelings,” wrote Adi Jaffe, PhD, founder of the IGNTD Hero Program, an online recovery program for addiction and mental health. Avoid the intake of too much sugar, smoking, or fatty food.

3. Organize

For you not to get overwhelmed by the number of work you need to accomplish, it is vital you organize and prioritize the things you need to do. Keep yourself away from distractions such as social media or entertainment. Have a list of the tasks you need to get done and check which ones need urgent attention and work on it. As you list down these tasks, save some time for breaks and rest. Break down the things you need to do so you don’t feel overwhelmed.

“Setting limits on your work demands and attending to your physical and mental wellness can help you broaden your horizons beyond the boardroom and into a rich, rewarding life of balance,” says Teyhou Smyth, PhD, LMFT.


Work-related stress can come from not only in the field of marketing. It can come from many other sources as well. Keep a clear mind and don’t be afraid to seek help if ever you feel that what you’re handling is already too much.

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