As a certified marketer, attending events like the 2018 Branding Conference is a part of my job. Sometimes, I go there to meet potential sponsors or partners. Other times, I do it to speak and motivate other young marketers to work hard and reach for their dreams.
On many speaking occasions, though, one piece of advice that I often say is to make a promotional shirt. I won’t hate you if you think that it’s too cheesy or too old-school because both can technically be true. However, it does not mean that it won’t market your business as well as other marketing items.
These are a few benefits of using a promotional shirt for your business:
It Builds Up Curiosity
A wearable marketing product can be as enticing as a gigantic billboard. If someone dons it and walks on the street, passersby may think, “Why does this person promote this brand?” That may cause them to feel curious enough to go online in that instant to know more about the company.
It May Be Better Than Word-Of-Mouth
Using a shirt to market your merchandise may be better than relying on word-of-mouth. People have far too many things in their head to think of promoting your brand to them, you see. Despite that, if they go to public places with your customized shirt on, there is no need for words anymore.
It Can Increase Your Sales
A lot of curious folks do not typically stop at researching brands. Considering they find your products interesting, they will look for a way to buy one. If you get lucky, an influencer may feature them in their social media channels or vlogs. Thus, your sales will undoubtedly go up.
I tend to use a promotional shirt whenever our company has a new product that is too out-of-the-box for people to like at once. And guess what? It. Always. Works.
Start thinking of what to print on your promotional shirt now if you want to try it!