How Advertising Conferences Can Be Useful


buy, local, shopping bag, showing, buying, products, locally, business, buy local bag, buying locally, company, identity, label, local business, market, marketing, product, purchase, purchasing locally, regional buying, trademark, text, western script, communication, sign, illuminated, no people, information, capital letter, information sign, indoors, wall - building feature, close-up, neon, multi colored, glass - material, low angle view, architecture, built structure, placard, purple, message, ceiling, store sign, 1080P, CC0, public domain, royalty free



The 2019 Local Brand Conference was a showcase of trends, technology, and fresh ideas from talented global marketers and suppliers across the United States. Companies big and small filled the venue, as through the years they have seen how these conferences have tremendously helped their industry and their people improve and succeed. Online publishers, advertisers, traffic sources, worldwide brands, and media owners were also present to grace the event and to fill in their articles, blogs, and other media platforms. All the speakers had interesting things to say and topics to discuss, all of which were beneficial to those who attended the conference. One of the discussions that came up was how advertising conferences like this one can benefit you.


Industry conventions have a lot of benefits. They can differ depending on one’s personal goals for taking part in a specific event. But the primary benefits that they bring with attending the best marketing conventions are mostly the same. First, by attending such events, you get the opportunity to be updated with the current trends in the industry. You get to listen to marketers and advertisers who discuss new strategies, technologies, and fresh insights. You can take these ideas to your company and implement them or simply base some of your own approaches on them.


File:ASA conference 2008 - 11.JPG


In addition, events like these are also great opportunities to get to know fellow colleagues in the industry. This way, you broaden your list of business acquaintances, build new friendships, and share experiences and information about different things. Finally, being present in various advertising conventions throughout the year establishes your brand – just by attending. How much more if you were given the chance to present your brand among thousands of participants? These conventions are promotion channels that are easily grabbed. You can choose which conventions you want to attend at the start of the year. Select the ones that help you the most, and then you can pick the minor events if you have extra funds. It’s really worth investing your time and money.





Social Media Strategies To Help Cope With COVID-19


Undeniably, we are presently going through devastating times, and at times like these, marketing brands struggle with what to do next, specifically on social media. Do you continue with your old strategy and just pretend that there’s nothing wrong? Of course not! Do you limit your posts to only those that are coronavirus-related? Perhaps not.

We can’t decide for you, but we can provide you with a guide that might help you strike the correct tone for your marketing brand and your audience as well. We will give you some tips, questions, and suggestions to help you decide which social media strategies would be suitable for your brand and in the midst of the COVID-19 outbreak.

What is the importance of social media during these times?

  • The eMarketer reports that Facebook reached up to a 70% increase in apps usage for the month of March. This means that since the pandemic began, more and more people started to turn to these applications for entertainment, information, and keeping in touch with family and friends while they were stuck at home.
  • The audience chooses various channels to search for exciting content. For example, Snapchat and Tiktok have become the new sources of entertainment and distraction from the stress and anxiety caused by the pandemic.
  • A lot of marketers are cost-cutting in almost all areas of marketing, and this includes social media. However, email and other forms of social media are still being utilized for brand improvement and customer engagement.

If you are willing to explore the new world of marketing and social media, here’s a list of tips that you can read and be guided with.


Focus On Them More, Not On You.

Yes, you are a business looking to earn to survive. We’re not saying you forget that completely. It’s that the global crisis is not the best time to push on your key performance indicators. Evaluate what success is now and modify your old approach. Remember these.

Then: You calculate and make a report on the essential metrics monthly and yearly.

Now: That’s still not going to give you complete details. You can report it the same way you did, but now present it along with the comments, non-KPI testimonials, and the red flags.

Then: ROI is the top priority.

Now: It is, of course, important, but shares, likes, positive comments, and engagement measures are better priorities now since people these days can’t buy everything that they want.

Know And Understand Your Audience.

This has and always will be a crucial piece of a marketing strategy for all seasons and crises. Marketing, for the most part, depends on empathy, which subsequently depends on understanding the audience that you’re trying to communicate with.

If you think you’re a seasoned entrepreneur, you might want to ignore this tip saying, “I already know my audience.” Perhaps, but do you think you know them now, in this outbreak? Could there be more customer opportunities that you haven’t thought of that you could consider now?

Gather basic details. Collect essential data like age, gender, location, income status, and others. Then once you have these data, ask yourself what you’re going to do next. Forget about what you used to do. Now, think about fresh ideas on how to capture your audience that has pivoted since the outbreak. Adapt to the changes to meet the needs of your audience.

This comprehensive knowledge of your audience will kickstart the tone for whatever you do next during a global crisis like coronavirus and beyond that. The bonds that you establish successfully knowing and capturing your customers’ hearts will last long after the outbreak has subsided.


Expect The Unexpected.

Nobody can ever give you a precise forecast of what the future will be for marketers and their brands. All we know is that this pandemic will end in due course and that right now, there is a lot of ambiguity on a lot of fronts. Thus, we cannot plan our future as we have before these circumstances. We must be careful and take slow but sure approaches to adapt to what beholds tomorrow. Today is a good day to start.