A friend called me one day, sounding distressed. When I asked what her problem was, she said, “I want to promote my book about a growing family through a webinar, but I don’t know how to get people to sign up for it.”
I replied, “Oh, it should not be too problematic when you have an awesome landing page.”
What Is It?
A webinar landing page is a unique webpage that can supposedly persuade people to register for your webinar. In this world where consumers become bombarded with marketing offers from all directions, there is a probability that clicking on your landing page will not transform into sales if it is not interesting enough or does not strike a chord with the potential registrants. On the other hand, you cannot do without one because your chances of garnering participants on the upcoming webinar will then be slim to nil.
Your landing page should be able to answer the following questions:
- What can the target audience achieve in case they agree to attend your online seminar?
- How will it be worth their time, money, and effort?
- What does your webinar offer that others don’t?
Who Needs It?
- Content and Digital Marketing Experts
- Business Analysts
- Financial Advisers
- Social Media Developers
- Software Programmers
- Online Educators
- Leadership Gurus
- National Calamity Prevention Speakers
- SEO Specialists
- Personality Development Coaches
- Spiritual Healers
What Advantages Can People Get Out Of It?
You can stress out the significance of your webinar in the audience’s personal life or career, for starters. It does not entail that you will need to give away everything you know in one page; doing so will diminish your prospective partakers’ curiosity about the program. Just give them a few ideas that can pique their interest and make them look forward to the online event.
Being concise regarding the details is excellent as well. This is how you can maintain the consumers’ focus. Since it will be a family-related webinar, for instance, you may list down the topics that moms and dads tend to wonder about all the time. E.g., parenting, budget, school, etc.
Of course, you are allowed to showcase your previous clients’ testimonials, too. Many people are wise enough not to commit to anything without seeing several positive product reviews first. If you do this, more individuals may be willing to participate in your webinar.
How Can You Make The Webinar Landing Page Extra Visible?
The primary thing you must do is find out the proper keywords that you should use for the page’s textual part. Say, since your target audience is the folks who have or are about to start a family, you may try words like family, kids, parents, mom, and dad. The idea is that you can use their variations throughout the landing page, but you should never overuse the keywords to prevent the search engine from lowering your ranking.
If you utilize a keyword research tool, you will find out which ones have been searched more than others. Those are your main keywords that should appear on the title, metadata, meta title, URL, and everywhere else. This way, your page has higher chances of showing on top of the search results.
Assuming you already have a decent online presence and following, it does not hurt to use your platform to promote your webinar. The key is to add a link (custom or not) in your posts, which will direct your subscribers to the landing page. Facebook, Instagram, Twitter, Pinterest, LinkedIn, and even YouTube allow link sharing, so there should not be an issue.
How Can A Landing Page Look Interesting?
As mentioned above, a webinar’s landing page is supposed to be attractive and informational simultaneously to ensure that it can convert visitors into a paying audience. It means that your text cannot be too long, dry, and dull. Otherwise, they may search for another webinar and say awful things about yours.
One way to avoid that is by using short yet punchy sentences. Remember that it is a landing page, not a blog or article. You need to go straight to the point and incorporate words to make the guests feel like they must sign up now instead of later. This should be apparent starting at the headline.
If your potential audience decides to scroll down, the page’s body must be as impressive as the headline. That’s where you can present the topics in bulleted form or through images. The easier you get the message across, the better.
Nevertheless, no matter how desperate you are to attract your target market, you should never beg. Try to convey how cool and cheerful you are through words to prevent scaring people off.
It takes a village to have a successful webinar. Considering you have an established audience, you may not have a tough time asking them to sign up for your family-related webinar. But if you are new in the business, your landing page must be as attractive as possible.