Ever since I got my business coaching license, I traveled around the country to aid entrepreneurs who wanted to get their businesses moving towards the right path.
I must admit that many of them had never known that people like me existed until they heard about business coaches through friends. I could not count the number of times when someone scheduled a meeting with me, but you could see in their faces that they were waiting for me to slip up and reveal that it was a scam all along. However, business coaching was never a scam. It had always been meant to help people who did not go to college to learn the business.
Allow me to share the story of one of my clients, Dr. Joy, who needed assistance in marketing online counseling services in 2020.
The Background Story
Dr. Joy used to work for a private mental health facility in a different city. Before she got married in 2019, she and her husband decided to wait for a few more years before having a baby and moving back to their parents’ town to raise their family. But they got the surprise of a lifetime when Dr. Joy learned that she was two months pregnant in January 2020.
Though things did not go according to Dr. Joy’s plans, she intended to continue working at the mental health facility as a psychologist and counselor until she needed to go on maternity leave. This way, she would have enough time to look for an empty office in their home city where she could start her solo practice.
Come March 2020; the mental health facility had to be shut down temporarily due to the statewide lockdown. All the workers were supposed to return a month after that, but Dr. Joy and her husband chose to move back home earlier than planned to reduce Dr. Joy’s chances of contracting the coronavirus and affecting the baby in her womb.
The thing was, it did not seem like a fantastic idea to open a new clinic because of the ongoing pandemic. No matter how many disinfecting stations could be placed around the facility, there was still a significant chance for a coronavirus-carrying patient to come in contact with Dr. Joy.
After several weeks of going back and forth, she recalled that she had a license to provide online counseling to at least three nearby states. The only problem was that neither Dr. Joy nor her husband knew how to market her counseling services online, so they asked Dr. Joy’s sister if she knew anyone who could help them.
Dr. Joy’s sister had been a client of mine a couple of years ago. When she called me one day and asked if I could help her sister, who wanted to practice counseling virtually but did not know how to do it, I said yes readily. We were all just freed from the lockdown at the time, and I personally knew some people who almost went crazy for staying at home for more than a month and not being able to go to work or see their loved ones in person.
During my Skype meeting with Dr. Joy, the first thing I suggested was creating her own website. It was the classic way of giving clients a full view of your offerings. It can have pages dedicated to your history, education, services, and even testimonials from previous clients. It may also be optimized so that people could schedule meetings with you in one virtual space.
Aside from that, I found out that Dr. Joy only had a Facebook account, and she had not visited that since the mid-2000s during her college days. I helped her get in touch with a social media expert who taught her the importance of having a social media presence, regardless of anyone’s line of business. The same pro created Instagram, YouTube, and LinkedIn accounts for Dr. Joy and gave her access to a small team that could create infographics, edits images and videos, and curate other content for her.
Of course, another purpose of having social media accounts was networking. Through LinkedIn, Dr. Joy managed to connect with other online counselors and psychologists who promoted her practice online and offline. She also dabbled into live streaming for the first time, which worked like a group counseling session as the viewers were free to type a question, and Dr. Joy would answer them during the show.
All these efforts allowed Dr. Joy to have a successful website launch last July 2020. So many people wanted to book an appointment with the new online counselor in town that the site crashed a few times that day. While it was a hassle for the clients, it was a sign that Dr. Joy no longer needed to worry about being unable to continue practicing her profession.
Even better, since Dr. Joy was already her own boss, she managed to work right after childbirth. She was still getting a lot of rest and bonding with her new baby, but she could schedule a few hours of her day to counsel some clients.
All these had been possible because the doctor asked for help to market her online counseling services.