Care To Know How To Market Your Online Counseling Services?

Ever since I got my business coaching license, I traveled around the country to aid entrepreneurs who wanted to get their businesses moving towards the right path.

I must admit that many of them had never known that people like me existed until they heard about business coaches through friends. I could not count the number of times when someone scheduled a meeting with me, but you could see in their faces that they were waiting for me to slip up and reveal that it was a scam all along. However, business coaching was never a scam. It had always been meant to help people who did not go to college to learn the business.

Allow me to share the story of one of my clients, Dr. Joy, who needed assistance in marketing online counseling services in 2020.

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The Background Story

Dr. Joy used to work for a private mental health facility in a different city. Before she got married in 2019, she and her husband decided to wait for a few more years before having a baby and moving back to their parents’ town to raise their family. But they got the surprise of a lifetime when Dr. Joy learned that she was two months pregnant in January 2020.

Though things did not go according to Dr. Joy’s plans, she intended to continue working at the mental health facility as a psychologist and counselor until she needed to go on maternity leave. This way, she would have enough time to look for an empty office in their home city where she could start her solo practice.

Come March 2020; the mental health facility had to be shut down temporarily due to the statewide lockdown. All the workers were supposed to return a month after that, but Dr. Joy and her husband chose to move back home earlier than planned to reduce Dr. Joy’s chances of contracting the coronavirus and affecting the baby in her womb.

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The Problem

The thing was, it did not seem like a fantastic idea to open a new clinic because of the ongoing pandemic. No matter how many disinfecting stations could be placed around the facility, there was still a significant chance for a coronavirus-carrying patient to come in contact with Dr. Joy.

After several weeks of going back and forth, she recalled that she had a license to provide online counseling to at least three nearby states. The only problem was that neither Dr. Joy nor her husband knew how to market her counseling services online, so they asked Dr. Joy’s sister if she knew anyone who could help them.

The Solution

Dr. Joy’s sister had been a client of mine a couple of years ago. When she called me one day and asked if I could help her sister, who wanted to practice counseling virtually but did not know how to do it, I said yes readily. We were all just freed from the lockdown at the time, and I personally knew some people who almost went crazy for staying at home for more than a month and not being able to go to work or see their loved ones in person.

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During my Skype meeting with Dr. Joy, the first thing I suggested was creating her own website. It was the classic way of giving clients a full view of your offerings. It can have pages dedicated to your history, education, services, and even testimonials from previous clients. It may also be optimized so that people could schedule meetings with you in one virtual space.

Aside from that, I found out that Dr. Joy only had a Facebook account, and she had not visited that since the mid-2000s during her college days. I helped her get in touch with a social media expert who taught her the importance of having a social media presence, regardless of anyone’s line of business. The same pro created Instagram, YouTube, and LinkedIn accounts for Dr. Joy and gave her access to a small team that could create infographics, edits images and videos, and curate other content for her.

Of course, another purpose of having social media accounts was networking. Through LinkedIn, Dr. Joy managed to connect with other online counselors and psychologists who promoted her practice online and offline. She also dabbled into live streaming for the first time, which worked like a group counseling session as the viewers were free to type a question, and Dr. Joy would answer them during the show.

The Result

All these efforts allowed Dr. Joy to have a successful website launch last July 2020. So many people wanted to book an appointment with the new online counselor in town that the site crashed a few times that day. While it was a hassle for the clients, it was a sign that Dr. Joy no longer needed to worry about being unable to continue practicing her profession.

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Even better, since Dr. Joy was already her own boss, she managed to work right after childbirth. She was still getting a lot of rest and bonding with her new baby, but she could schedule a few hours of her day to counsel some clients.

All these had been possible because the doctor asked for help to market her online counseling services.

Frequently Asked Questions About A Mental Health Counselor

I was only 23 years old when I started my own digital marketing agency. At the time, the only real-world experience that I had came from my internship and a year of working at the Google company. However, since I had a no-fear policy back then, I did not hesitate to get a loan from my parents and create a startup business right from my apartment. 

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Since I was independent-minded (borderline stubborn), I told everyone that it would be a one-woman show. Apart from being the CEO, I would also play a digital marketer, customer representative, designer, accountant, and everything in between. My parents were like, “Uh-oh, baby girl. You might be chewing more than you could swallow. Perhaps get an assistant at the least.” However, I insisted that I could do it independently, so they did not push the matter and merely supported my goals.

Getting Hit By Reality Hard

The first challenge came when I was creating my website. (Yes, I took on the role of a web developer, too.) I had never made one before, but I assumed it would be easy, primarily if I used WordPress. The basic content was not too tricky to add, yes, but then there was also the logo, the professional images, the testimonial sliders, and other things that required coding. I had to give up on that in the end and hire a web developer so that my website won’t look like the work of a three-year-old kid.

The first project that I got was pretty big for one person. In my old job, it would take a team of three people to get it done in a week. However, since I wanted to prove myself in the business, I agreed to take it on without getting more digital marketers on board. The more I focused on it, the more I realized it was doable. And when it turned out well, I decided to accept more projects at once. 

That’s when everything started going downhill. I found out soon enough that I was not good at multitasking. I was juggling three projects and failing miserably at them. Sometimes, I would even mix up the information, causing me to recheck everything multiple times. Then, whenever I would present my work to the clients, I would always feel rushed. 

The next four months went on like this. I was making money and getting my name in the marketing world, but I was too exhausted to feel happy. Once I began to feel burnt out, I decided to see a mental health counselor.

1. What is the role of a mental health counselor? 

 A mental health counselor is expected to do the following:

  • Help individuals, couples, and families deal with current issues.
  • Encourage people to open up about their worries and thoughts.
  • Assist clients in finding their life’s purpose and getting through their problems
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2. What does it mean to be a mental health counselor? 

 Being a mental health counselor means that you help patients develop positive mental well-being and improve their lives.

3. How long do you have to go to school to be a mental health counselor? 

 If you want to become a mental health counselor, you will most likely need to spend more than 8 or 9 years at school. That does not include the number of years required for all the internship and training that you must accomplish in between studying.

4. What is the difference between a mental health counselor and a therapist? 

 A clear difference between a mental health counselor and a therapist is approaching a client’s problem. 

For instance, a wife has been complaining about her husband’s anger management problems. If you go to a counselor, they will help the man find ways to curb their anger immediately. But if you see a therapist, they will take a moment to assess why the husband cannot control his emotions.

5. Should I see a counselor or therapist? 

 It depends on what kind of mental help you need. In case you have new issues at work or home that cannot be resolved on your own, you may see a counselor. They can listen to your woes and sentiments and help you get through those issues.

If you have been diagnosed with a mental disorder, though, you need a therapist in your life. They have been trained to talk to troubled patients in a way that they can improve their thought processes and behaviors.

6. Is mental health counseling a good career? 

 Yes, mental health counseling is a good career. Aside from being one of the world’s rising professional jobs, it also allows you to help improve others’ lives and relationships.

7. Is Counselling a stressful job? 

 Yes, counseling can be a stressful job. The reason is that some patients may not be ready to open up about their problems from the first day. Worse, others may continue to lie about their progress when you talk to them, thus making your job more challenging.

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8. What skills do mental health counselors need? 

 The primary skill you need to possess as a mental health counselor is having extensive knowledge about psychology or psychiatry and various techniques used for counseling and therapy. Your emotional intelligence should also be high since many patients cannot always communicate their issues verbally. Of course, you should be able to think critically and make people comfortable around you quickly. 

9. How much does an LPC make an hour? 

 An LPC can make approximately $48 per hour.

10. Where do LPCs make the most money? 

 Licensed counselors make the most money in Texas. Their average wage goes over $60,000 per year.

11. How do I get into counseling?

A Bachelor’s degree in counseling is your introduction to the field. After that, you can obtain a master’s degree in whichever area you want to work in. For instance, if you wish to be a school counselor, you can go for a master’s degree in education. If it’s professional counseling, it can be a master’s degree in psychology.

It is also essential to do an internship in your chosen field and earn various counseling credentials in and out of state. Considering you want to further your career, you may obtain a doctoral degree.

Final Thoughts

Whenever I look back at that hectic part of my life, I cannot help but shake my head and feel embarrassed about my silliness. Did I think I was Supergirl who could do everything back then? Heck, even Supergirl enlisted the help of her friends most of the time to achieve her goals.

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The mental health counselor I saw shed light on the fact that I wore myself out by trying to do everything independently. I won’t forget something she told me: “Even if you can do it all, you shouldn’t. Let other people share your load.” After a few sessions, I felt comfortable loosening my tight grip on the agency and hired competent individuals. I also earned enough money to rent an office space and buy a few desktops for my employees, so everything went uphill from there.

Doing A Family-Related Webinar? Learn About Landing Pages For That

A friend called me one day, sounding distressed. When I asked what her problem was, she said, “I want to promote my book about a growing family through a webinar, but I don’t know how to get people to sign up for it.”

I replied, “Oh, it should not be too problematic when you have an awesome landing page.”

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What Is It? 

A webinar landing page is a unique webpage that can supposedly persuade people to register for your webinar. In this world where consumers become bombarded with marketing offers from all directions, there is a probability that clicking on your landing page will not transform into sales if it is not interesting enough or does not strike a chord with the potential registrants. On the other hand, you cannot do without one because your chances of garnering participants on the upcoming webinar will then be slim to nil.

Your landing page should be able to answer the following questions:

  • What can the target audience achieve in case they agree to attend your online seminar?
  • How will it be worth their time, money, and effort?
  • What does your webinar offer that others don’t?
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Who Needs It?

  • Content and Digital Marketing Experts
  • Business Analysts
  • Financial Advisers
  • Social Media Developers
  • Software Programmers
  • Online Educators
  • Leadership Gurus
  • National Calamity Prevention Speakers
  • SEO Specialists
  • Personality Development Coaches
  • Spiritual Healers
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What Advantages Can People Get Out Of It?

You can stress out the significance of your webinar in the audience’s personal life or career, for starters. It does not entail that you will need to give away everything you know in one page; doing so will diminish your prospective partakers’ curiosity about the program. Just give them a few ideas that can pique their interest and make them look forward to the online event.

Being concise regarding the details is excellent as well. This is how you can maintain the consumers’ focus. Since it will be a family-related webinar, for instance, you may list down the topics that moms and dads tend to wonder about all the time. E.g., parenting, budget, school, etc.

Of course, you are allowed to showcase your previous clients’ testimonials, too. Many people are wise enough not to commit to anything without seeing several positive product reviews first. If you do this, more individuals may be willing to participate in your webinar.

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How Can You Make The Webinar Landing Page Extra Visible?

The primary thing you must do is find out the proper keywords that you should use for the page’s textual part. Say, since your target audience is the folks who have or are about to start a family, you may try words like family, kids, parents, mom, and dad. The idea is that you can use their variations throughout the landing page, but you should never overuse the keywords to prevent the search engine from lowering your ranking.

If you utilize a keyword research tool, you will find out which ones have been searched more than others. Those are your main keywords that should appear on the title, metadata, meta title, URL, and everywhere else. This way, your page has higher chances of showing on top of the search results.

Assuming you already have a decent online presence and following, it does not hurt to use your platform to promote your webinar. The key is to add a link (custom or not) in your posts, which will direct your subscribers to the landing page. Facebook, Instagram, Twitter, Pinterest, LinkedIn, and even YouTube allow link sharing, so there should not be an issue.

How Can A Landing Page Look Interesting?

As mentioned above, a webinar’s landing page is supposed to be attractive and informational simultaneously to ensure that it can convert visitors into a paying audience. It means that your text cannot be too long, dry, and dull. Otherwise, they may search for another webinar and say awful things about yours.

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One way to avoid that is by using short yet punchy sentences. Remember that it is a landing page, not a blog or article. You need to go straight to the point and incorporate words to make the guests feel like they must sign up now instead of later. This should be apparent starting at the headline.

If your potential audience decides to scroll down, the page’s body must be as impressive as the headline. That’s where you can present the topics in bulleted form or through images. The easier you get the message across, the better.

Nevertheless, no matter how desperate you are to attract your target market, you should never beg. Try to convey how cool and cheerful you are through words to prevent scaring people off.

Final Thoughts 

It takes a village to have a successful webinar. Considering you have an established audience, you may not have a tough time asking them to sign up for your family-related webinar. But if you are new in the business, your landing page must be as attractive as possible.

Good luck!

 

 

A Step-By-Step SEO Guide To Gaining More Clients For Psychologists

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Are you a psychologist looking for ways to increase your clientele? Prospective clients today have now increasingly utilized the Internet to look for psychologists. They search on Google and phone the first couple of psychologists that pops out of the list. With this in mind, you must work on making yourself visible on search pages through SEO.

Continue reading “A Step-By-Step SEO Guide To Gaining More Clients For Psychologists”

Dealing With Marketing Stress With A Therapist

Many studies have determined marketing as one of the most stressful occupations. Around 80% of those surveyed in one study shows they are understaffed and overloaded. Factors such as bullying, changes in the work environment, lack of support, and workload often cause work-related stress. Most of these can cause trauma or other mental health problems for an individual. Thus, seeing a therapist can help improve their current state.

Marketing comes in many forms; it can either be physical marketing or digital marketing. The two have similar goals aiming to promote a particular product or service. However, their means in achieving these goals are very different. Some of the things they do in common are constant promotion and selling certain products and services, market research, analysis, and gaining a good understanding of their target market.

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The two forms of marketing can be very overwhelming. For physical marketing, it is essential to have enough resources. Time is the biggest problem for this method of marketing; thus; you won’t thrive here if you are impatient or full of unrealistic expectations. However, for some people, digital marketing is more complicated. The reason for this includes low budgets, changes in Google, the diversity in tasks, and measuring of metrics. The changes in Google algorithms come often and adjusting to these changes to ensure you can keep up with your competition can be stressful.

Work-Related Stress

Work-related stress can be dangerous not only to your mental health; it can also have recurring damage to your physical health. To help you grasp the urgency of addressing this issue, here are some of the effects of work-related stress.

  • Headaches
  • Stomach aches
  • Sleep disturbances
  • Reduced productivity
  • Difficulties in Concentration
  • Easily Irritated
  • Changes in health lifestyle (smoking, drinking, drugs, and unhealthy food)
  • Anxiety
  • Depression
  • Trauma
  • Mood swings

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“In order to find the proper treatment approaches and methods to improve sleep, get memory working more effectively, and lower anxiety, it is extremely important to delve into your core issues,” says Diane Roberts Stoler, EdD, a neuropsychologist, board-certified health psychologist, board-certified sports psychologist, and a trauma therapist.

The stressors that may cause these include low salaries, excessive workloads, little to no growth, low emotional and social support from the workplace, strict deadlines, and conflicting demands. These stressors are common in a marketer’s workplace.

Seeing A Therapist

Dealing with stress can be hard to overcome alone. Sometimes, seeing a therapist for a therapy for stress is what an individual needs. Given that work can impose trauma upon an individual, receiving the proper treatment can help him/her recover. One of the most effective forms or kinds of therapy for stress you can receive is Cognitive Behavioral Therapy (CBT). It is an effective treatment that helps an individual deal with an uncontrollable environment. CBT can help by allowing you to pinpoint the root cause of your problem. This way, you can identify which factors in work contribute to your stress the most. Also, through CBT, you will learn how to relax. It offers various relaxation techniques that will help you cope with your problems.

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Self-Treatment

If you find it hard to schedule an appointment with your therapist or want to prevent the stress from getting any worse, have no fear! It is still possible to undergo self-treatment. Here are three techniques that might help you.

1. Create a support system

Having a circle of friends in your workplace will help you improve your condition. Sometimes all we need is help, support and some advice from people who can relate to your problems. You can also take the initiative and help them in case you feel they are struggling. Helping other people is shown to benefit you as well. Creating new friendships can also be satisfying.

2. Enforce a healthy lifestyle

Another technique to help you is by strictly following a healthy lifestyle. Go out and exercise, have a proper diet, and get enough sleep. By diverting your attention to these activities, you will eventually forget your worries. Staying healthy helps you keep a clear and balanced mind. Have a goal to get at least 30 minutes of exercise every day. “You don’t have to train for a marathon, but moving your body and light exercise is great for stress. It eases muscle tension and induces positive feelings,” wrote Adi Jaffe, PhD, founder of the IGNTD Hero Program, an online recovery program for addiction and mental health. Avoid the intake of too much sugar, smoking, or fatty food.

3. Organize

For you not to get overwhelmed by the number of work you need to accomplish, it is vital you organize and prioritize the things you need to do. Keep yourself away from distractions such as social media or entertainment. Have a list of the tasks you need to get done and check which ones need urgent attention and work on it. As you list down these tasks, save some time for breaks and rest. Break down the things you need to do so you don’t feel overwhelmed.

“Setting limits on your work demands and attending to your physical and mental wellness can help you broaden your horizons beyond the boardroom and into a rich, rewarding life of balance,” says Teyhou Smyth, PhD, LMFT.

 

Work-related stress can come from not only in the field of marketing. It can come from many other sources as well. Keep a clear mind and don’t be afraid to seek help if ever you feel that what you’re handling is already too much.