Word of mouth is unquestionably one of the most effective marketing techniques out there. You only have to talk about your products and services…

Creating a marketing campaign that will run for several weeks requires months of preparation. You have to analyze the market, after all, and realize…

Any new entrepreneur must have been told by colleagues and advisers about the importance of creating a marketing strategy. “That is how you can…

When someone thinks of opening a startup, the attention tends to be on the products and services mostly. That is smart, of course –…