For Immediate Release

Proxim Launches New Branding System for Harmony and Stratum Lines

SAN FRANCISCO, CA — March 20, 2000 — Proxim, a leader in wireless technology, has re-launched two distinct and well-established product lines using a new, innovative branding system that, for the first time in the company's history, introduces the Proxim name on the company's packaging and hardware. PhilippeBecker Design (PBD), a San Francisco based packaging and branding agency, in conjunction with Twist Studios, developed the packaging system.

"In order to integrate the Proxim identity and segment each product brand and their respective benefits, we created a flexible architecture and naming system. We also translated Proxim's newly launched "X" Identity in a way that established a distinct and compelling brand image for each product line," said PhilippeBecker, creative director of PBD.

About PBD
PhilippeBecker Design is a San Francisco based packaging and branding agency leveraging the best of large firm experience in a smart, efficient team, yielding exceptional results for its clients. PhilippeBecker founded the company in 1998, following 11 years as senior designer for Primo Angeli Inc. His work has garnered numerous design prizes, including several Clio and Mobius awards. PBD team leads are all senior level with 10 or more years of large agency experience and particular expertise in the food and beverage industry. Their approach is client-focused and fueled by a desire to deliver effective, outstanding design with a minimum of bureaucracy. PBD's clients include Safeway, Whole Foods Market, Forbes, Stremicks Heritage Foods and the Napa Valley Wine Auction.

PR Contact:
Alexia Morici
Horn Group Inc. (for PBD)
415.905.4006
amorici@horngroup.com