For Immediate Release

Stremicks Heritage Foods Selects PBD to Develop New Brand

SAN FRANCISCO, CA — March 15, 2001 — PhilippeBecker Design (PBD), a San Francisco based packaging and branding agency, today announced it has been selected to develop a new brand of organic milk for a leading specialty food packer. The new line will be called Stremicks Heritage Foods Organic Milk and will be competitively positioned against brands such as Horizon Organic. The initial launch will include three products. PBD was selected for this project because of the agency's proven ability to design effective, emotionally compelling packaging.

Southern California based Stremicks Heritage Foods is the exclusive bottler of NesQuik flavored milks in California and packs extended shelf life dairy and nondairy products such as Coffee-mate. It also packs rice and soy beverages into aseptic containers and blends ice cream for many recognized national brands.

Stremicks Heritage Foods, recognizing the high consumer demand for organic products, intends to launch the brand before the end of the year. "Given their track record in the fluid dairy business, state-of-the-art facilities, industry expertise and excellent relationships with the retail trade, this appears to be a very successful product in the making," said PhilippeBecker, creative director of PBD. "Our hope is that PBD will become Stremicks Heritage Foods' advocate, inspiring the brand over the long term."

About PBD
PhilippeBecker Design is a San Francisco based packaging and branding agency leveraging the best of large firm experience in a smart, efficient team, yielding exceptional results for its clients. PhilippeBecker founded the company in 1998, following 11 years as senior designer for Primo Angeli Inc. His work has garnered numerous design prizes, including several Clio and Mobius awards. PBD team leads are all senior level with 10 or more years of large agency experience and particular expertise in the food and beverage industry. Their approach is client-focused and fueled by a desire to deliver effective, outstanding design with a minimum of bureaucracy. PBD's clients include Safeway, Whole Foods Market, Forbes, Stremicks Heritage Foods and the Napa Valley Wine Auction.

PR Contact:
Alexia Morici
Horn Group Inc. (for PBD)
415.905.4006
amorici@horngroup.com