For Immediate Release

Stremicks Heritage Foods Launches New Organic Brand

SAN FRANCISCO, CA — June 4, 2001 — Stremicks Heritage Foods today launched a new brand of organic milk in select California markets. The new brand is called Stremicks Heritage Foods Organic Milk and is competitively positioned against brands such as Horizon Organic. This initiative reflects a new packaging approach for the company that builds on a strategic partnership between Stremicks Heritage Foods and PhilippeBecker Design (PBD), a San Francisco based packaging and branding agency. PBD designed the packaging for the three products in the line.

"We have received numerous letters from customers and retailers expressing not only their satisfaction with the organic milk itself, but with how it looks on the shelf," said Sam Stremick, regional manager of Stremicks Heritage Foods. "It has terrific "shelf appeal". We believe that this great package has carved its own niche in the organic milk category by not only switching users from other organic brands, but by bringing new consumers into the organic milk category. We are extremely confident that whatever manufacturing ideas we have, PBD will exceed our expectations. They were a pleasure to work with and exude the confidence that they can design a winner every time. We are constantly striving to exceed our sales goals, and we believe that this packaging has contributed greatly to the success of this product."

"Since the new brand would be introduced in a competitive segment without advertising or marketing support, the package had to work extremely hard for our client," said PhilippeBecker, creative director of PBD. "We had to communicate premium organic, credibility and affordability all in a brand name no one was familiar with."

Southern California based Stremicks Heritage Foods is the exclusive bottler of NesQuik flavored milks in California and packs extended shelf life dairy and nondairy products such as Coffee-mate. It also packs rice and soy beverages into aseptic containers and blends ice cream for many recognized national brands.

About PBD
PhilippeBecker Design is a San Francisco based packaging and branding agency leveraging the best of large firm experience in a smart, efficient team, yielding exceptional results for its clients. PhilippeBecker founded the company in 1998, following 11 years as senior designer for Primo Angeli Inc. His work has garnered numerous design prizes, including several Clio and Mobius awards. PBD team leads are all senior level with 10 or more years of large agency experience and particular expertise in the food and beverage industry. Their approach is client-focused and fueled by a desire to deliver effective, outstanding design with a minimum of bureaucracy. PBD's clients include Safeway, Whole Foods Market, Forbes, Stremicks Heritage Foods and the Napa Valley Wine Auction.

PR Contact:
Alexia Morici
Horn Group Inc. (for PBD)
415.905.4006
amorici@horngroup.com