For Immediate Release

PBD to Develop Branding for Brooklyn Boy Software

SAN FRANCISCO, CA — May 23, 2002 — PhilippeBecker Design (PBD), a San Francisco based packaging and branding agency, today announced that it has been awarded a new project by Brooklyn Boy Software. Brooklyn Boy Software will be launching a suite of packaged software products tailored for entrepreneurial music producers. PBD will develop the brand identity for the company and design packaging for three software products. Brooklyn Boy Software selected the design agency because of its strong creative and strategic credentials coupled with its proven track record of working with clients in that market.

Kashif, CEO, founder and creative director of Brooklyn Boy Software, has worked with legendary artists such as Whitney Houston, George Benson, Al Jarreau, Kenny G., Evelyn "Champagne" King, Melba Moore, Me'lisa Morgan, Dionne Warwick and Kenny G. His successful career, which spans over four decades, more than 70 million records sold and the most recommended book in the music business, has made him a legend in the music industry.

Leveraging the success of his highly acclaimed book, "Everything You'd Better Know About The Record Industry," Kashif is launching Brooklyn Boy Software to satisfy unmet needs in the entrepreneurial music recording industry. Brooklyn Boy Software's key product offerings, Kashif's Home Studio Organizer, Complete Music Contracts Pack and Contact Resource, provide a comprehensive, unified solution that allow musicians to develop the business acumen and real-world know-how that are necessary foundations for success in the music industry.

"The real opportunity here is to create a strong brand identity and packaging that will translate well to a variety of media," said PhilippeBecker, creative director of PBD. "Kashif is clearly an accomplished entrepreneur with many interests and talents. We want to create a brand that can grow with him, one that will connote credibility and success as well as providing flexibility."

About PBD
PhilippeBecker Design is a San Francisco based packaging and branding agency leveraging the best of large firm experience in a smart, efficient team, yielding exceptional results for its clients. PhilippeBecker founded the company in 1998, following 11 years as senior designer for Primo Angeli Inc. His work has garnered numerous design prizes, including several Clio and Mobius awards. PBD team leads are all senior level with 10 or more years of large agency experience and particular expertise in the food and beverage industry. Their approach is client-focused and fueled by a desire to deliver effective, outstanding design with a minimum of bureaucracy. PBD's clients include Safeway, Whole Foods Market, Forbes, Stremicks Heritage Foods and the Napa Valley Wine Auction.

PR Contact:
Alexia Morici
Horn Group Inc. (for PBD)
415.905.4006
amorici@horngroup.com