For Immediate Release

PBD Develops New Forbes Wine Brand

SAN FRANCISCO, CA — June 3, 2002 — PhilippeBecker Design Inc. (PBD), a San Francisco based packaging and branding agency, today announced that PBD has developed a new brand, called Forbes Signature Wines, for Premier Pacific Vineyards, a vineyard investment and development company. Premier Pacific Vineyards is making the offering in association with Forbes, publisher and renowned luxury brand, and through a partnership with Bighorn Cellars, a prestigious Napa Valley winery.

Premiere Pacific Vineyards hired PBD to create the brand system for the offering, including labels, packaging and an online newsletter. PBD also designed the direct mail and e-mail marketing materials and the content for the project.

"PBD listened to our objectives, added their own market expertise, and created a total identity with high-impact collateral," said Dick Wollack, CEO of Premier Pacific Vineyards. "No question it was instrumental in our success."

"We translated Forbes' brand equity to the realm of luxury wines by developing a brand with a sophisticated look that uses gold foils and rich saturated colors," said PhilippeBecker, creative director of PBD. "It looks very elegant, but it's also simple enough to adapt easily to a wide variety of formats."

About PBD
PhilippeBecker Design is a San Francisco based packaging and branding agency leveraging the best of large firm experience in a smart, efficient team, yielding exceptional results for its clients. PhilippeBecker founded the company in 1998, following 11 years as senior designer for Primo Angeli Inc. His work has garnered numerous design prizes, including several Clio and Mobius awards. PBD team leads are all senior level with 10 or more years of large agency experience and particular expertise in the food and beverage industry. Their approach is client-focused and fueled by a desire to deliver effective, outstanding design with a minimum of bureaucracy. PBD's clients include Safeway, Whole Foods Market, Forbes, Stremicks Heritage Foods and the Napa Valley Wine Auction.

PR Contact:
Alexia Morici
Horn Group Inc. (for PBD)
415.905.4006
amorici@horngroup.com