For Immediate Release

Disney Awards PBD New Product Development Project

SAN FRANCISCO, CA — March 17, 2003 — PhilippeBecker Design Inc. (PBD), a San Francisco based packaging and branding agency, today announced that Disney's Global Consumer Products group has awarded a new product development project to PBD. The project will require PBD to conduct in-depth marketplace audits, generate new brands and product concepts from scratch, develop new brand names and design preliminary brand identities and conceptual packaging.

"We are very excited and honored to be selected by Disney. This is a dream client and this project is a perfect fit for our team," said PhilippeBecker, creative director of PBD.

The project will be led by PhilippeBecker and Brody Hartman, director of creative strategy for PBD.

About PBD
PhilippeBecker Design is a San Francisco based packaging and branding agency leveraging the best of large firm experience in a smart, efficient team, yielding exceptional results for its clients. PhilippeBecker founded the company in 1998, following 11 years as senior designer for Primo Angeli Inc. His work has garnered numerous design prizes, including several Clio and Mobius awards. PBD team leads are all senior level with 10 or more years of large agency experience and particular expertise in the food and beverage industry. Their approach is client-focused and fueled by a desire to deliver effective, outstanding design with a minimum of bureaucracy. PBD's clients include Safeway, Whole Foods Market, Forbes, Stremicks Heritage Foods and the Napa Valley Wine Auction.

PR Contact:
Alexia Morici
Horn Group Inc. (for PBD)
415.905.4006
amorici@horngroup.com