For Immediate Release

Snak King Awards PBD New Brand Identity Project

SAN FRANCISCO, CA — April 16, 2003 — PhilippeBecker Design Inc. (PBD), a San Francisco based packaging and branding agency, today announced that Snak King has awarded them a new packaging and brand identity project. The project will entail developing unique branding for a new premium line of chips that will extend from the core Jensen's Orchard brand. Jensen's Orchard brand currently includes premium snack mixes, nuts, trail mixes, and dried fruits merchandised with a country market flavor.

Snak King is one of the largest snack food manufacturers on the West Coast. Its family of branded snacks can be found in various outlets including convenience stores, grocery stores, club stores, mass merchandisers, drug stores, vending machines, institutional food service operations, and airlines. With an unwavering commitment to high quality and customer service, Snak King also produces and packages snacks for many of the world's major food companies and retailers. Its state-of-the-art manufacturing facility and innovative R&D team keeps Snak King on the cutting edge of new product development.

"Snak King is launching a delicious new product. Our goal is to convey taste appeal to the audience and develop a strategy to differentiate this premium brand from the core brand," said PhilippeBecker, creative director of PBD. "We look forward to creating marketplace success for Snak King."

About PBD
PhilippeBecker Design is a San Francisco based packaging and branding agency leveraging the best of large firm experience in a smart, efficient team, yielding exceptional results for its clients. PhilippeBecker founded the company in 1998, following 11 years as senior designer for Primo Angeli Inc. His work has garnered numerous design prizes, including several Clio and Mobius awards. PBD team leads are all senior level with 10 or more years of large agency experience and particular expertise in the food and beverage industry. Their approach is client-focused and fueled by a desire to deliver effective, outstanding design with a minimum of bureaucracy. PBD's clients include Safeway, Whole Foods Market, Forbes, Stremicks Heritage Foods and the Napa Valley Wine Auction.

PR Contact:
Alexia Morici
Horn Group Inc. (for PBD)
415.905.4006
amorici@horngroup.com