For Immediate Release

World's Largest Charity Wine Event Chooses San Francisco Agency To Design Theme For This Year's Auction. PhilippeBecker Design Creates Romance For The Napa Valley Wine Auction.

SAN FRANCISCO, CA — January 26, 2004 — PhilippeBecker Design (PBD), one of the Bay Area's leading packaging and branding agencies, today announced the latest addition to its expanding high-profile client portfolio with the signing of the 2004 Napa Valley Wine Auction. The yearly non-profit event, which is scheduled to take place this year on June 3rd - 6th, is expected to draw more than 1,800 attendees from around the world.

As a second-time contract winner for the event, PBD - which specializes in food and beverage design - disclosed a first glimpse of the Auction design based on this year's theme — "Isn't it Romantic — A Sparkling Toast to Napa!" — with event invitations and other design collaterals.

"We are extremely pleased with the look and feel that PBD has created for our event," noted Jamie Davies, Auction Chair. "They have the amazing ability to digest all of our messages, all of our goals, and interpret them in a visual that is right on the mark. Given last year's success, we couldn't wait to see what they would come up with next. And we weren't disappointed."

The design for the aforementioned event, "Copa de Napa 2003," in fact, led to PBD winning two prestigious 2003 American Graphic Design Awards. The honors, bestowed on the company by Graphic Design USA, focused specifically on the invitation and poster for this past summer's event.

"From a design and branding point of view, this particular event has amazing scope," noted Jay Cabalquinto, the design team's project director. "Wine has so many images that are already associated with it... elegance, romance, relaxation, entertainment. A sort of classy sex appeal. Yet here we are appealing to the wine experts. Our challenge was to develop an image that wasn't cliché."

The Auction, which raised an incredible $6.47 million last year, will be sponsored by the Napa Valley Vintners, a non-profit, professional trade organization representing 230 of Napa Valley's premier wineries. All proceeds will go to local Napa Valley health organizations and programs dedicated to providing affordable housing and youth development.

About the Napa Valley Wine Auction
Since its inception in 1981, the Napa Valley Wine Auction has contributed nearly $50 million to local organizations. Now the world's largest and most successful wine charity event, the Auction attracts over 1,800 attendees from throughout the world and is annually supported by more than 1,000 community volunteers.

About the Napa Valley Vintners
The Napa Valley Vintners (NVV) is a professional nonprofit trade organization representing more than 230 wineries in marketing and promotional activities throughout the United States and abroad. For more information about the NVV or the Napa Valley Wine Auction please visit www.napavintners.com.

About PBD
PhilippeBecker Design is a leading packaging and branding agency leveraging the best of large firm experience in a smart, efficient team, yielding exceptional results for its clients. The company was founded in 1998 by PhilippeBecker, following 11 years as Senior Designer for Primo Angeli Inc. His work has garnered numerous design awards, including Clio and Mobius. PBD team leaders are all senior level with 10 or more years of large agency experience, and particular expertise in the food and beverage industry. The company's approach is relentlessly client-focused, fueled by a collective desire to deliver excellence of design with a minimum of bureaucracy. PBD's clients include Disney, T-Mobile, Safeway, Whole Foods Market, Forbes, Stremicks Heritage Foods and Foster Farms.

PR Contact:
Heather Clarke
Horn Group Inc. (for PBD)
415.905.4014
hclarke@horngroup.com

Kimberley Flowers
Napa Valley Vintners
707.968.4217
kflowers@napavintners.com