For Immediate Release

San Francisco Design Agency Nominated for AMA Excellence in Community Award. PhilippeBecker Design's Contributions to the Community are Recognized by Leading Industry Body.

SAN FRANCISCO, CA — May 10, 2004 — PhilippeBecker Design (PBD), a leading Bay Area leading packaging and branding agency, today announced it has been named by the San Francisco Chapter of the American Marketing Association (SFAMA) as a distinguished nominee for an "Annual Excellence in Marketing Award," one of the industry's premier awards ceremonies. Other nominees include Apple, eBay, Hewlett-Packard and McKesson.

As a candidate in the "Excellence in Community Service" category, the SFAMA recognized PBD's local contributions to the non-profit sector, specifically citing philanthropic work for two causes: the San Francisco Child Abuse Prevention Center (SFCAPC) and the Napa Valley Charity Wine Auction.

"Since the inception of our company, we made a resolution to always give back to our community," stated David Becker, PBD President. "We believe we can best leverage our design talents by working with not-for-profits that deliver macro-economic effects. So it is crucial to us that we involve ourselves in endeavors that address the underlying causes of community problems. That's why we're very proud to have worked with the SFCAPC and the Napa Valley Charity Wine Auction. Being nominated for our work with them is an honor."

PBD is one of four companies nominated for the "Excellence in Community Service" award. A total of 22 companies are in the running for the event's five honors, which include: "Global Image Leader," "Next Big Thing," "Change Master" and "Excellence in Non-product Marketing." All final winners will be disclosed at the SFAMA Excellence In Marketing Awards gala on May 20th in the Crown Plaza, Union Square (San Francisco).

About the San Francisco Chapter of the American Marketing Association
With close to 600 members working in the field of marketing, the San Francisco Bay Area Chapter of the American Marketing Association (SFAMA) represents the full breadth of the vocation. The SFAMA has engaged and enlightened the Bay Area's marketing professionals for over 65 years. Long lasting business and personal relationships have formed here.

About PhilippeBecker Design
PhilippeBecker Design is a leading packaging and branding agency leveraging the best of large firm experience in a smart, efficient team, yielding exceptional results for its clients. The company was founded in 1998 by PhilippeBecker, following 11 years as Senior Designer for Primo Angeli: FITCH. His work has garnered numerous design awards, including Clio, and Mobius. PBD team leaders are all senior level with 10 or more years of large agency experience, and particular expertise in the food and beverage industry. The company's approach is relentlessly client-focused, fueled by a collective desire to deliver excellence of design with a minimum of bureaucracy. PBD's clients include Disney, T-Mobile, Safeway, Whole Foods Market, Forbes and Foster Farms.

PR Contact:
David Becker
PBD
415.348.0054
david@pbdsf.com