For Immediate Release

PBD Completes Niman Ranch Brand Identity Project

SAN FRANCISCO, CA — May 26, 2005 — PhilippeBecker Design (PBD), a Bay Area branding and packaging agency, today announced the completion of a new packaging project for Niman Ranch. PBD was hired by Niman to develop packaging for its new line of all natural, value-added meat products, including pre-cooked BBQed Pork Ribs, Bacon, Fearless Franks, Black Forest Ham, Petite Ham, and Ham Steaks.

Niman Ranch began almost thirty years ago in Marin County, California. The company sells beef, pork, and lamb that are raised on family farms and in accordance with strict protocols that include treating animals humanely, feeding them all-natural feeds, and allowing them to mature naturally. Niman Ranch sells its products to restaurants, retailers, and directly to consumers through its online market.

"Niman Ranch is a San Francisco Bay Area company with an outstanding reputation for premium quality food products. PBD has good track record branding and packaging organic foods, and we enjoyed working with the Niman team to develop packaging that was strategically appropriate, and yet fresh and flexible," said David Becker, PBD President.

About PhilippeBecker Design
PhilippeBecker Design is a growing branding and packaging agency founded in 1998. PBD has created 30 brand identities and over 500 packages for its clients that operate throughout North America, Europe, and Asia. Clients include Disney, Forbes, Gap, Safeway, T-Mobile, Whole Foods Market, and Williams-Sonoma. Their work has garnered numerous design awards, including HOW, Communication Arts, and GRAPHIS. More information is available at www.pbdsf.com.

PR Contact:
Priss Benbow
Benbow International PR
415.987.7747
pbenbow@benbowpr.com