For Immediate Release
PhilippeBecker Celebrates 10 years in Business
San Francisco Branding Agency Revamps Brand Identify and Website
SAN FRANCISCO, CA — June 11, 2008 — PhilippeBecker a San Francisco branding and packaging agency, today celebrates its 10 year anniversary in business. To reflect its growth and evolution over the past decade, PhilippeBecker also unveiled its refreshed brand identity and website (www.beckersf.com).
Over the past 10 years, PhilippeBecker has grown to 22 employees, won multiple national and international design awards, and acquired a roster of Fortune 1000 company clients.
"We have been able to build our agency because of our talented employees and through exceptionally strong client partnerships. Together we have a track record of creating successful consumer brands and packaging for a variety of clients – which range from leading consumer packaged goods companies to innovative retailers, and to innovation-based product ventures," said Philippe Becker, Creative Director and Co-founder.
PhilippeBecker refreshed its brand identity and website to reflect the evolution of its projects, clients, work, and vision over the past 10 years. The name was simplified from Philippe Becker Design to PhilippeBecker, dropping the word “design” because design infuses every step of the company's process — including strategy, positioning, brand creation, packaging, new product development, and the creation of proprietary IP. In this context, the word 'design' was viewed as redundant.
David Becker, PhilippeBecker's Co-founder and President, says, "PhilippeBecker is of course a person - our Creative Director and Co-founder. But more importantly, PhilippeBecker is a group: the team of talented designers, client directors, and strategists that are vital to the success of our client's business and in turn, our own."
As part of its rebranding PhilippeBecker website address is now www.beckersf.com. Its former web address will automatically forward visitors to this new address.
About PhilippeBecker
PhilippeBecker is a branding and packaging agency founded in 1998. Clients operate throughout North America, Europe, and Asia, and include Disney, Forbes, Gap, Hewlett-Packard, Meade-Johnson, Safeway, Starbucks, T-Mobile, Whole Foods Market, Williams-Sonoma, Inc., and Wrigley. More information is available at www.beckersf.com.
PR Contact:
Priss Benbow
Benbow International PR
415.987.7747
pbenbow@benbowpr.com
www.benbowpr.com
